HOW WE WORK…

At Metamorph Creative, we are happy to provide support on a per project basis or as part of an ongoing retainer, working on a particular area of marketing or being involved in your strategic marketing development. Whatever our level of involvement, our project management process follows the five tried and tested steps:

1. Meet to discuss your requirements

2. Understand

  • You and your objectives

  • Your product benefits

  • Your customers

3. Agree a brief

4. Develop solutions

5. Execute delivery

The success of any project is dependent on spending the time up front to create a detailed brief. This always saves time overall and delivers a better result (and everyone is happy!)

 

Let’s take a closer look at marketing and advertising…

Actually a detailed brief doesn’t guarantee success. A detailed brief will only deliver if the background analysis is thorough and the overall strategy sound and documented. However, many businesses want to jump straight to solutions without really doing the vital upfront analysis which will lead to the development of a solid strategy. Without this analysis and subsequent strategy development, it’s often hard to determine if your advertising is actually working. This uncertainty further feeds into a lack of understanding and a lack of confidence on the right way forward.

Some businesses will have a clear marketing strategy in place (happy days!), but others need some help in pulling this together. Metamorph Creative love to get involved at the strategic planning stage as we believe our experience and independent set of eyes can add significant value.

There are three steps to success:

1. Understanding
2. Strategy
3. Creative execution

At Metamorph Creative we start with understanding by getting to know you and your customer. This understanding leads into the development of your marketing and communication strategy resulting in the development of highly effective and targeted creative communication. To complete the process we then analyse the performance of the creative execution to further develop our understanding and fine tune the strategy and communication. This ongoing process results in the most effective and positive long term results.

 

Our comprehensive phased approach

1. Understanding

  • We listen to you and learn what you are trying to achieve

  • Through research we understand your customers journey and what they want for their business and particularly from you

  • We analyse the data you supply and information we generate through market research

  • We make sure there is a clear and agreed business/brand objective

2. Strategy

  • We develop insights into the issues, problems and opportunities identified in the understanding phase

  • A strategic marketing plan is developed from the insights

  • We create a coherent communication strategy that has a logical and consistent message across the various communication channels

3. Creative Execution

Turning the communication strategy into effective and customer engaging creative specific to client needs and budget via …

  • Advertising – Video, print, online, outdoor, radio

  • Websites and social media

  • PR, copywriting and editing

  • Branding and pack design

  • Point of sale, trade show and conference collateral